What is Cuttl?
Cuttl is a conversion rate optimisation (CRO) platform with heatmaps, session recordings and A/B testing. It shows where visitors get stuck, helps you test a fix, and shows whether the change improved your conversion rate. All of it runs from one Cuttl Tag.
How do heatmaps and A/B tests work together in Cuttl?
When Cuttl spots a problem in a heatmap or recording, such as rage clicks on a button, it turns it into a test idea. The idea carries the recordings, the heatmap and how many sessions the problem affects. One click drafts the A/B test, and each variant gets its own heatmaps and recordings, so you can see why the winner won.
Why use one tool instead of a separate heatmap tool and A/B testing tool?
With two tools, you find a problem in one, rebuild the context in the other, then match the results up by hand. Cuttl keeps the evidence and the test in the same place, runs on one Cuttl Tag, and comes with one bill.
What is an impact report?
An impact report shows what a change did to your conversions. When a test finishes or a change ships, Cuttl compares the conversion rate before and after, and tells you plainly whether the change helped, made no clear difference or made things worse.
What if my site doesn't get enough traffic for an A/B test?
Log the change instead. Cuttl's before-and-after check compares the page before and after the change against the rest of your site. If there isn't enough data to say whether it worked, Cuttl tells you so.
Which statistics does Cuttl use for A/B tests?
Bayesian by default, and you can switch to sequential or fixed-horizon tests. You choose the main metric and the smallest effect worth detecting before launch, and guardrails pause any variant that hurts your other metrics.
Do I need a developer to install Cuttl?
No. You paste the Cuttl Tag, a short piece of code, into your site's <head>. Heatmaps, recordings and A/B tests all run from it. A tag manager works too, but for A/B tests keep the Cuttl Tag in <head> so visitors never see the original version first.
How does Cuttl handle visitor privacy?
Cuttl never stores visitors' IP addresses, respects your consent settings before it records anything, and filters the bots and AI agents it detects out of every report.
Can Claude or ChatGPT read my Cuttl data?
Only if you connect them. Cuttl has a built-in MCP server, so Claude, ChatGPT or Gemini can answer questions about your visitors and your tests once you give them access.
How much does Cuttl cost?
Cuttl is free up to 5,000 unique visitors a month. Paid plans are priced by monthly unique visitors. At 50,000, Pro is $149 a month and Max is $219, or $119 and $175 a month billed yearly. For more than 450,000, email contact@cuttl.io.
Does Cuttl work for small websites with little traffic?
Yes. Heatmaps, recordings and issue detection work from your first visitors. For changes, Cuttl doesn’t need A/B-test traffic: Change Impact compares the pages you changed with the rest of your site before and after, and the pre-test planner tells you when an A/B test would take too long.
How does Cuttl detect changes on my site automatically?
The Cuttl Tag fingerprints each page’s layout, headline, subheadings and buttons. When a new version has been seen by enough different visitors, Cuttl logs it as a site update and measures it before and after, with no release process or manual logging needed.
Will Cuttl handle a lot of traffic?
Yes. Heatmaps always use all of your traffic, and you can record a share of sessions while those with frustration, errors, feedback or a conversion are still kept. URLs such as /products/123 are grouped by template, and the API and exports have no row limits.
