Cuttl vs Contentsquare (formerly Hotjar)
Both show where visitors get stuck with heatmaps and session replay. Cuttl also runs your A/B tests from the same Cuttl Tag and plan. Contentsquare puts A/B testing on its custom-priced Pro and Enterprise plans, and sells fuller surveys separately.
CuttlContentsquareSame heatmaps and replay, plus A/B tests on every plan.
Both have heatmaps, session replay, funnels and frustration signals.
A/B tests on every plan
Contentsquare sells them as a Pro add-on or on Enterprise, both custom-priced for 1M+ sessions a month.
Every session recorded
Contentsquare records 5% of sessions on Free and 15% on Growth.
Check a change without a test
Contentsquare doesn’t list a before-and-after check. Cuttl’s Change Impact runs one.
Cuttl and Contentsquare at a glance.
| Feature | Cuttl | Contentsquare |
|---|---|---|
| Find problems | ||
| Heatmaps (click, scroll, hover) | Yes, plus zone and friction maps, from all of your traffic | Yes |
| Session replay | Yes. Every session on every plan, up to your unique visitor limit | Yes. Free records 5% of sessions (up to 10,000), Growth 15%, Pro and Enterprise up to 100% |
| Rage, dead and error clicks | Yes, grouped into ranked issues | Yes, with a Frustration Score from Growth |
| Funnels and form analytics | Yes, down to each form field | Funnels on every plan; form analysis on Pro and Enterprise |
| Surveys and feedback | On Pro and Max, linked to recordings | Basic surveys on Free (100 responses a month); more through Voice of Customer, from $79 a month |
| Error and speed monitoring | Included | Error and performance monitoring on every plan; deeper error analysis on Pro (add-on) and Enterprise |
| Test and measure | ||
| A/B, split URL and multivariate tests | A/B and split URL on every plan, multivariate on Max | Not on Free or Growth. An add-on on Pro and included on Enterprise, both custom-priced for 1M+ sessions a month |
| Before-and-after analysis without a test (Change Impact) | Yes | Impact quantification from Growth (what a behaviour costs). No before-and-after check of a change listed |
| Fixes checked automatically | On Pro and Max | Not listed |
| Platform and price | ||
| AI assistants (MCP) | On Pro and Max, with approvals | On every plan: 300 tool calls a month on Free, 36,000 a year on Growth, 72,000 on Pro |
| Sites | 5 on Pro, unlimited on Max | 1 project on Free, 3 on Growth, up to 6 on Pro, unlimited on Enterprise |
| Data history | Numbers kept 90 days on Free, 1 year on Pro, 3 years on Max | 1 month on Free, 13 months on Growth |
| Pricing | Free, Pro and Max, by unique visitors | Free; Growth priced by monthly sessions; Pro and Enterprise on request. Surveys and Product Analytics priced separately |
| Free plan | Yes | Yes, up to 200,000 sessions a month, 1 month of data |
YesWith limits or on some plansNo or not listed
Contentsquare details are from contentsquare.com, October 2026. Prices are in US dollars, billed monthly. Check their site for current plans.
Where Cuttl is different.
Find a problem and test the fix in one place
When Cuttl finds a problem, such as rage clicks on a coupon button, it becomes a test idea with the recordings and heatmap attached. One click drafts the A/B test, and each variant gets its own heatmaps and recordings, so you can see why the winner won.
Web Experiments →Testing on every plan, priced by unique visitors
A/B tests are part of every plan, including Free, not a separate product. Max covers unlimited sites, and bots we detect never count toward the price.
Pricing →Answers for sites without much traffic
A/B tests need traffic. When a test would take too long, Cuttl’s pre-test planner says so, and Change Impact compares changed pages against the rest of the site before and after.
How to measure a change without an A/B test →Your AI assistant, with approvals
Cuttl’s MCP server lets Claude, ChatGPT, Cursor or VS Code read your heatmaps and recordings and draft tests from real page elements. Nothing goes live until a person approves it.
MCP →Why Cuttl is the better choice.
- One tool to find a problem and test the fix, from one Cuttl Tag.
- A/B and split URL tests on every plan, not sold as an add-on.
- Every variant gets its own heatmaps and recordings, so you can see why the winner won.
- Change Impact tells you whether a change worked, even without A/B-test traffic.
- A free plan to start, and unlimited sites on Max.
Everything in Cuttl, from one Cuttl Tag.
Journey Insights
52 featuresWeb Experiments
41 featuresSwitching from Hotjar or Contentsquare.
Add the Cuttl Tag
Add the Cuttl Tag to your site’s <head> (or through Google Tag Manager) next to your current tool.
Run both
Run both for a week or two and compare the numbers.
Recreate your funnels
Recreate your key funnels and goals in Cuttl. Heatmaps and recordings start filling in from the first session.
Remove the old code
Export any old recordings or survey answers you want to keep, then remove the old tool’s code.
Questions
Is Cuttl a Hotjar alternative?
Yes. Cuttl covers what most teams used Hotjar for (heatmaps, session recordings, feedback surveys and funnels) and adds A/B, split URL and multivariate testing on the same plan. See seven Hotjar alternatives compared.
Is Hotjar part of Contentsquare now?
Yes. Contentsquare bought Hotjar in 2021 and moved Hotjar’s tools into its own platform. New Hotjar accounts can’t be created.
Does Contentsquare include A/B testing?
Not on its Free or Growth plans. It’s an add-on on Contentsquare’s Pro plan and included on Enterprise, both custom-priced for 1 million or more sessions a month. Growth can connect to outside testing tools such as Optimizely, AB Tasty and Kameleoon. In Cuttl, A/B and split URL tests are on every plan, including Free.
How much does Contentsquare cost?
Contentsquare’s free plan covers up to 200,000 sessions a month. Growth is priced by monthly sessions: $49 a month for 7,000 ($39 billed yearly), $339 for 75,000 and $739 for 200,000. Growth doesn’t include A/B testing or form analysis. Pro and Enterprise are priced on request, and Voice of Customer surveys (from $79 a month) and Product Analytics are separate. Cuttl has a free plan, then Pro and Max, priced by monthly unique visitors, with heatmaps, recordings and A/B tests on the same plan.
How is Cuttl priced?
Cuttl is free up to 5,000 unique visitors a month. Pro and Max are priced by monthly unique visitors, with 5 sites on Pro and unlimited sites on Max. See the pricing page for what each plan includes.
Does Cuttl have a free plan?
Yes. The free plan covers one site and up to 5,000 unique visitors a month, with heatmaps, session recordings and A/B tests.
Can I move my Hotjar data to Cuttl?
Recordings and heatmaps can’t be transferred between tools, because each tool records sessions in its own format. Run both tools side by side for a week or two, and export anything you need from the old account before you close it.
See where visitors get stuck, then test the fix.
Add the Cuttl Tag to your site, turn on Journey Insights, and your first sessions show up in Cuttl.