What happened to Hotjar?

The short answer

Hotjar is now part of Contentsquare. Contentsquare bought Hotjar in 2021 and, according to Contentsquare, moved all of Hotjar’s tools into its own platform in 2024. Today hotjar.com redirects to Contentsquare, and new Hotjar accounts can’t be created. New users are sent to Contentsquare’s free plan instead.

The tools people used Hotjar for are still there: heatmaps, session recordings, surveys and feedback widgets. They now sit inside Contentsquare, next to features Hotjar never had, such as error monitoring and AI insights.

What changed for Hotjar users

• New sign-ups and logins go through Contentsquare.
• Hotjar’s own plans are being replaced by Contentsquare’s. At the time of writing (October 2026), Contentsquare’s pricing page lists a free plan for up to 200,000 sessions a month and a Growth plan priced by monthly sessions: $49 a month for 7,000 sessions ($39 billed yearly), $339 for 75,000 and $739 for 200,000 (billed in euros in Europe). Growth doesn’t include A/B testing, which is an add-on on Pro and included on Enterprise. Pro and Enterprise are priced on request. Check the current pricing page, because plan names and limits have been changing.
• Hotjar’s free plan captured 35 sessions a day. Contentsquare says its free plan captures up to 200,000 sessions a month.
• Some Hotjar-era integrations and plugins have changed. If you rely on one, such as a WordPress plugin, confirm it still works after the move.

What to check before you renew

A plan change is a good time to look at what you use. These questions usually matter more than the headline price:

• How many sessions does your plan record, and what happens to the rest? A tool that samples traffic may miss the one session that shows a bug.
• Which features are on your plan? Funnels, advanced filters, alerts and AI features are often limited to higher tiers.
• Do you also run A/B tests? If you find problems with heatmaps and then test fixes in a second tool, count both bills and both tracking codes.
• Export any recordings, survey answers or heatmap screenshots you still need before your plan changes.
• Confirm that input masking, IP handling and consent behave the way your privacy policy says they do.

Your options

There are three realistic paths.

• Stay on Contentsquare. If you liked Hotjar and the new plan fits your traffic and budget, staying is the least work. Your data and setup carry over.
• Move to a free tool. Microsoft Clarity is free and offers heatmaps, session recordings and rage-click detection. It doesn’t run A/B tests, so you’d still need something else to test a fix.
• Move to a tool that does both jobs. Some tools combine heatmaps and recordings with A/B testing, so the problem you find and the test that fixes it live in the same place.

To weigh several tools at once, see Hotjar alternatives: seven tools compared on heatmaps, recordings, A/B testing and free plans.

How to switch tools safely

• Add the new tool’s code alongside the old one for a week or two, so you can compare numbers before you remove anything.
• Recreate your most important funnels and goals first. Those are the reports people check every week.
• Note any running surveys or tests, and let them finish before you switch them off.
• Keep your old account until you’ve exported what you need.

Where Cuttl fits

Cuttl is a conversion rate optimisation (CRO) platform that covers both sides: heatmaps, session recordings, frustration signals and funnels in Journey Insights, and A/B, split URL and multivariate tests in Web Experiments. Both run from one Cuttl Tag, with a free plan to start and unlimited sites on Max. Problems Cuttl finds, such as rage clicks on a button, turn into a test idea with the recordings attached, and every test variant gets its own heatmaps and recordings.

If you’re moving from Hotjar and you also run A/B tests, that combination is the main reason to look at Cuttl, and you can start on the free plan. For a side-by-side view, see Cuttl vs Contentsquare and Cuttl vs Microsoft Clarity.

Common questions